Salesforce Marketing Cloud (SFMC) is constantly updating, so it is imperative to sojourn up-to-date with the latest release notes to fully employ this forum. Regardless of whether you are an experienced user or a newcomer to SFMC, acquisitive the past releases can assist you in taking advantage of the new features and developments properly. In this blog, we'll kick off the major updates of the SFMC Summer '18 release all the way to Winter '19 release and briefly mention the updates from today and yesterday.

1. SFMC Release Notes: Summer '18

The Summer '18 release was a major increase of SFMC's skills, giving priority to user interface and integration developments. Main features were:

1. Augmented Email Studio: Improved metrics of email involvement and more A/B testing power.
2. Pilgrimage Builder Upgrades: Activators and decision splits are new features that equip more byzantine user pathways to be created.
3. Data Management: State-of-the-art data integration alternatives for outward data sources as well as elevated data segmentation tools are the main improvements.

The new features were directed at a more simple and intelligent user strategy and a less complicated procedure which would, in turn, make marketers work improved on the customers.

2. SFMC Release Notes: Winter '18

The Winter '18 release came out with improvements and enhanced features sought at the amplifying of marketing capability and automation. New features that were very advantageous were:

1. Automation Studio Upgrades: We have improved the automation capacity by adding new activities and giving scheduling alternatives.
2. Social Studio Improvements: Enriched social listening and pledge features to finer guardian and communicate with the social media conversations.
3. Upgraded Analytics: New reporting tools for more thorough data on campaign performance and customer conduct.

The upgrades intended to polishing the SFMC forum to offer more individualized and data-driven marketing plans.

3. SFMC Release Notes: Winter '19

Upkeeping the pathway of discovery, the Winter '19 release brought in new features and upgrades:

1. Einstein Integration: The merger of anticipative analytics and personalized comfortable recommendation is the latest result of Salesforce Einstein's incorporation of AI power.
2. Upgraded MobileConnect: SMS and handy texting new features comprise automation and reporting remain to be the improved ones.
3. Improved User Interface: The new and more user-friendly interface is now applied to different SFMC apps.

The above-mentioned revisions were intended to use artificial intelligence to the maximum and thus, ease the process of adjustable marketing for the users thereby expanded fine-tuning their campaigns.

4. SFMC Release Notes: Today and Yesterday

To remain up-to-date, it's essential to keep an eye on the latest SFMC release notes. The updates that today and yesterday show, still show, Salesforce's allegiance to developing the dock. Some of the latest momentous achievements are:

1. Refined Adaptation tools: Exploitation of additional tools for more chic customer segmentation decisively will help in targeting more correct messages.
2. Integration Upgrades: Features such as connecting Salesforce other products and third-party apps have been improved through updates.
3. Performance Improvements: Persistent Amplification of speed and regularity across the SFMC dock.

When marketers are up to date with such amendments, they can take full advantage of the tools and features available to them to upgrade their campaigns and get elevated results.

Result

Taking into account SFMC release notes from Summer '18 to Winter '19 and updates currently and previously, brings about the best as far as marketing is concerned. Every new release presents with mandatory improvements that you can use to become more connected with your customers, make the jobs easier for you, and lastly to achieve your marketing goal. Confirm that you keep your SFMC strategy updated with the release notes and these updates to outpace of the bend.

In case of any doubt or need of extended evidence, refer to the official SFMC release notes documentation or get in touch with your Salesforce representative.